Want to learn how to use Pinterest as a coach, consultant, freelancer, or course creator?
You’re in the right place.
Today, I’ll show you the ultimate 3 step strategy to use Pinterest for coaches that will get you a ton of new leads and clients in your business.
Ready to dive right in? Let’s go.
Why Should You Use Pinterest to Grow Your Business?
First things first:
Why should you use Pinterest?
After all, adding YET ANOTHER social media platform to your marketing stack sounds overwhelming.
Here’s why Pinterest works.
Reason #1 – You get long-term results
You know how when you post on social media, that post might get some attention… and then it all fizzles out a few days after?
But the thing with Pinterest is this:
Your results are long-term.
Just look at this post I wrote 1+ year ago.
It STILL pops up as the #1 result in Pinterest:
Because of that, people click on it and visit my website… but I haven’t done anything on Pinterest to promote this post since then.
Reason #2: Your IDEAL clients are on Pinterest
Want to find a place where your ideal clients hang out?
Look at these stats…
And yeah, your audience is on the platform.
Here are just a few topics that have tons of repins on Pinterest.
See how it’s not all about DIY tips or recipes?
Instead, there’s a plethora of popular niches on Pinterest for coaches.
Reason #3: You can let it run on autopilot
You can run your Pinterest marketing on autopilot.
Once you have it up and running, Pinterest does the heavy lifting for you.
Your content gets promoted every day without you lifting a finger.
Now you know WHY you should use Pinterest.
But how do you use it to grow your business?
1. Set Up Pinterest to Grow Your List and Make Sales
How do you set up Pinterest in the right way?
So that you quickly grow your list, make sales, and grow your business.
This is how it works…
People click on your pin and land on your website.
But to get to that point, you need to do two things:
- #1: Pin your pins.
- #2: Find the right topics for your content.
And this is how to do both.
#1. Create and pin your pins.
The first step is to create and pin your pins.
How? Here are the steps…
1. Create your pin
You can use a free template in Canva.
Search for “Pinterest” to find the right template.
This template has a 2:3 ratio, which is the optimal ratio for a pin.
2. Pin your pin
Go to your Pinterest account and click on “+” and “Create pin”.
- Download your pin from Canva and upload it as the image.
- Paste in the URL you want to link to the pin so that when people click on the pin, they’re directed to that page.
- Write a description.
That’s it… But there’s one thing you need to know.
You need to find the RIGHT topics for your content.
How to know that the content you create is the right content.
#2. Find topics that work WONDERS on Pinterest.
You could just randomly churn out content and hope it does well on Pinterest…
But that won’t get you far.
The Proven Content System.
If you could read your client’s minds and figure out the exact topics they’re interested in, you would do it, right?
There’s a way.
Or rather, two. Let’s look at both of them.
Go to your Pinterest account.
Type in a word in your niche in the search bar.
If your niche is fitness, you might search for “Workouts”.
Maybe your niche is career. Search for “career”.
And so forth.
You’ll see a list of suggestions under the word you typed.
These are topics your audience is looking for on Pinterest.
List words that come up.
You’ll find a ton of ideas… And you KNOW these are all topics your ideal clients are looking for.
But that’s not all.
There’s another way to figure out what your audience wants.
Go to BuzzSumo.
Type in a word in the search bar and hit search.
Then click on “Pinterest shares”. The tool will now show you the most shared articles in your niche.
If I search for “running tips”, I see that “warm weather running” and “making running easier” are a few topics that get shared on Pinterest so I add those to my list.
Now you know the first steps to set up your Pinterest to attract people to you.
That people come to you is such a powerful way of using Pinterest for coaches.
But how do you convert them?
After all, getting web traffic from Pinterest is useless unless you know how to turn them into paying clients.
Let’s take a look.
2. Convert Your Ideal Clients With This One Simple Tip
How do you convert your Pinterest web traffic into paying clients?
Few of those who come to your website from Pinterest have heard of your business before… Which means that they’re unlikely to buy from you on the spot (unless you offer lower-priced products.)
To sell, you must first get people to your email list.
You know, so that you can build relationships with them.
In the end, your subscribers become an engaged audience of raving fans who look forward to receiving emails from you.
And that’s what you do with a converting opt-in.
Now you might be thinking:
“Sounds good, but how DO I create a converting opt-in?”
Here are a few ideas you can use right away.
#1. Creating converting opt-ins
The best way to create an opt-in?
Give a valuable, simple “win” people can use right away.
Take a look at Amy Porterfield’s opt-ins on her website.
Notice how they give instant ‘wins’ her audience can use?
My own opt-in does the same.
The only difference is that my audience’s quick win is understanding how web traffic works for their business.
Other opt-in ideas you can use:
- Email courses
A general opt-in isn’t the only way to convert web visitors into raving fans.
That’s what the content upgrade is all about.
#2. The content upgrade
Here’s the thing:
However prominently you market your site-wide opt-in, some web visitors just won’t notice it.
That’s where the content upgrade comes in.
That is, a content-specific opt-in.
Sort of like here:
I offer my site visitors a specific opt-in for my content.
And here’s the thing:
People LOVE these opt-ins.
That’s because they feel more urgent than your normal, ‘generic’ opt-in.
Content upgrades you can offer are:
- Workbooks and worksheets
- Bonus steps
- Video or audio content
And it pays off. After all, improving your opt-ins by just a few percentages could have a huge impact on your bottom line.
#3. The opt-in landing page
The opt-in landing page.
…The opt-in what?
A landing page with the sole purpose to promote your opt-in offer.
It can be as simple as this:
#4. Email opt-in boxes
Here’s the thing:
You need at least a few opt-in boxes on your website.
A few examples?
Here you go.
The feature box
Can you miss the feature box?
Nope. That’s why it’s so effective.
The feature box is above the fold on your website:
The scroll-down opt-in box
The scroll-down opt-in box pops up when someone scrolls down on your site.
Why is it effective?
Because you know that those who spend more time on your website are interested in what you have to say.
Chances are, they’ll take you up on your offer.
An opt-in box in your blog posts
You can include an opt-in box in your blog posts.
Again, site visitors who read your content are much likelier to become engaged audience members.
The sidebar opt-in box
Your sidebar is prime real estate for your opt-in box.
After all, it’s hard to miss.
Want to know what an effective sidebar opt-in box looks like?
The exit bar
The exit bar pops up when people exit your website.
It’s not as intrusive as a normal popup box because it’s not disrupting the user experience. (For example, someone reading your blog post and your popup box pops up).
That’s it in terms of getting people on your email list.
But you also want to make sure that your email list is super engaged so that they line up to buy your offers.
And that takes us to step #3.
3. Turn Your Pinterest Website Visitors into Raving Fans and Loyal Clients
Now that you have website traffic coming in and they’re converting into email subscribers, you need ONE more thing.
What is it?
Create a raving fan base of ideal clients who can’t wait to hear from you.
Why would anyone want your emails?
If you want people to stick around, you need to give them a reason.
Now, maybe you’re thinking, “Yes, but why would anyone want to receive emails from me? Their inboxes are full… No one wants more emails.”
But this couldn’t be further from the truth.
I’m sure you can relate:
Some of your emails go straight to the trash bin, yes.
But if you want an email, you open it.
I love receiving “A Note from the Universe”. I open them- every day.
Why? They’re fun. They give me something to think about.
It’s the same with your emails.
And that’s why you need a killer welcome email.
The one thing to include in your welcome email
Here’s the thing:
If you can get people hooked from Day #1, they’ll stay.
How do you do it, though?
Even a few tweaks can significantly improve your results.
That’s how I helped my client 2X the response rate on their welcome emails.
Pretty sweet if you can double your results, right?
And there’s one specific thing you need to include in your emails to create a welcome email like that.
What is it?
A call to action where you ASK your subscribers what they want.
The thing is:
First, you learn a lot about your subscribers.
But! You also set the tone for your emails.
They aren’t just random electronic mass-messages you send out.
You care about your audience. You WANT to hear from them.
The follow-up sequence
But an irresistible welcome email isn’t enough.
You need to keep sending emails to hook them.
That’s where the follow-up sequence comes in.
These are a sequence of emails that you send out every day, every other day or every week.
1 day after they sign up – Follow-up email #1
2 days after they sign up – Follow-up email #2
3 days after they sign up – Follow-up email #3
What should you talk about?
What should your follow-up emails be about?
Your emails should talk about your clients’ pain points and dreams.
What do they want? Why?
How to automate your welcome email and follow-up sequence
Automate your emails.
After all, you don’t want to sit and send out your emails one by one…
How do you do it, though?
Here are instructions for some of the biggest email marketing software providers:
Your emails will automatically engage your subscribers.
Before you know it, people start flocking to buy your services and products.
Ready to Grow Your Business Fast on Pinterest?
That’s it. Now you know how to use Pinterest for coaches, service-based entrepreneurs, and course creators.
I’m curious… What’s the #1 reason you want to use Pinterest to grow your business?
Share your thoughts below.
Renee Walker says
Wow! There is so much value in this post! Now, I see how Pinterest can get me clients from my website. It is essentially a funnel. I didn’t realize that. THANKS for this!!
Andrew Buchan says
What an excellent post.
Camilla, you have totally revolutionised the way I understand Pinterest – I never thought it would generate traffic to my website the way it has already (even being able to spread my own message on Pinterest has been a bonus).
I’m going to continue using Pinterest as a funnel – I now consider it as important as Instagram and Facebook when creating clients. =D
Maria Stenvinkel says
OMG, this piece of content is pure gold. Thank you so much for writing it Camilla!! Epic stuff (and thanks for sharing my blog 😉 xoxo, Maria
rafael santanna says
WOW! Thank you, never thought this way about pinterest, and I have a photo Booth Company, picture galore! Game changer!