Today, you’ll learn exactly how to tell a business story that makes customers come back for more.
Have you ever wondered:
“How do I resonate with my audience?
“How do I get loyal customers who love my business and come back for more?”
“How do I generate interest in my business and persuade people to take action?”
Then, get excited – storytelling is JUST what you need. In this guide, you get a storytelling roadmap so that you can use storytelling in your business.
More specifically, here’s what you get:
CHAPTER 1: WHAT IS BUSINESS STORYTELLING?
What is storytelling in business? Why does it matter? How do you use it in your copy and marketing? In Chapter 1, you get a business storytelling definition, learn why our brains crave a good story… and what this means for your business.
CHAPTER 2: WHAT YOU NEED TO KNOW ABOUT GREAT BUSINESS STORYTELLING
What is your business story? Every great story uses the same building blocks. And in this Chapter, you learn what those building blocks are and how to use them.
CHAPTER 3: BUSINESS MESSAGE: THE SECRET TO A MEMORABLE STORY THAT STICKS
How do you create your own business story? Easy: with a clear message that sticks. Here’s how to create your own story message.
CHAPTER 4: USE PERSUASIVE STORYTELLING TO HOOK CUSTOMERS TO YOUR BUSINESS STORY
You know what makes a great story, you know what your story is about… But how do you hook your customer and activate your tribe? You need a mindset shift.
CHAPTER 5: 12 COMMON MISTAKES – AND THE IRRESISTIBLE BUSINESS STORYTELLING TECHNIQUES TO USE INSTEAD
Even if you craft a winning business story, it might still flop if you make a few common mistakes. Instead, use these business storytelling techniques to engage people, so they share, like, and act on your copy.
CHAPTER 6: THE SECRETS OF GREAT STORYTELLERS IN BUSINESS (FROM PIXAR TO TED)
Can you learn from some of the best storytellers out there (Pixar, TED, Netflix, Oprah, The New York Times, and so forth)? Yup. Here are the resources to get you started.
CHAPTER 7: HOW SUCCESSFUL BUSINESSES USE STORYTELLING [BUSINESS STORYTELLING EXAMPLES]
Want to learn from businesses that tell the best stories? Find out in Chapter 7.
I want to hear from you!
I would love to know what you think about this guide. Or maybe YOU have a tip on how you use storytelling in business that you’d like to share?
Either way, write a quick comment below.
Oh, this is like the most awesome resource when it comes to storytelling! Will definitely dig in and learn more. Thanks for putting it together Camilla! 🙂
Thank you, Maria! 🙂
Hi Camilla
This really is an ULTIMATE guide. Superb. So useful
Thanks so much, Mark – that was the goal! 🙂
Hi Camilla,
Awesome post. You’ve put some quite hard efforts in there.
Stories surely fascinate us and they attract our attention more than some piece of facts and figures.
Stories are easily stored deep down in our memories for a long lasting period compared to the information comprising of facts and figures.
Hey Ahsan,
Thank you for stopping by and for your kind words. 🙂
Excellent. I especially enjoyed Chapter 3, “The Secret To A Brand Story That Sticks.” I really admire the way you were able to summarize the three different approaches. Thanks for sharing.
Awesome, so glad it helped, Mark 🙂 Thanks for stopping by!
Hi Camilla, thanks for the mention, and for putting this together. I’ve struggled to convince people who’re used to relying on empirical evidence and science that they’ll see real benefits to telling a story about their work. It’s a really interesting to have an overview of the theory behind storytelling, will definitely use it to improve my own approach!
Thanks so much, Janto! Awesome to hear. I know- storytelling sounds like such a “woo woo” word. But it works! 🙂
Hi Camilla! I’ve been looking for a guide such as this. It sounds like the ultimate guide, indeed. I don’t think there is a guide similar to this online, at least, I couldn’t find something better. So, Kudos to you! You’ve really done an amazing job here. I always say that Storytelling is the most important part of a successful business. It’s what helps connects the customer with the product/service.
I’ll definitely enjoy reading and re-reading this as well as sharing them with my friends. Thanks for such a amazing content.
Hey Stefan! Thanks so much for stopping by! 🙂 Oh, thank you! My goal was to make it the most in-depth storytelling guide out there, so I’m really glad to hear this. And couldn’t agree more- storytelling is at the core of any successful business. Thanks again for your thoughtful comment, Stefan!
All about weaving that telling tale which inspires readers Camilla. You need a good story to stand out from the crowd in this day and age. Or….at any time 😉 We all love good stories, which reel us in and move us into taking some form of action. Skilled story tellers do amazing things, business-wise.
Fab post buddy.
Ryan